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- Executives 9 min read
Why Strategies Fail at Scale: Six Things a Strategy Needs to Survive Contact
Most strategies aren't killed by competitors. They die quietly, in the gap between the few who wrote them and the hundreds who have to carry them out. The real test isn't whether your strategy is brilliant, it's whether it survives contact. Here are the six things it needs to make that journey intact, with a test for each. One of them is probably why your last strategy stalled, and it's usually not the one you'd expect.